Broadcast Networks Battling Uphill for Profit and Audience – NYTimes.com

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This is posted to illustrate the tension in digital media convergence between the current, the past and the future media. When the old model begins to collapse, how do the longstanding media react? If they don’t alter their methods and change to meet new needs, they falter, crumble, and disappear.

Ratings over all for broadcast networks continue to decline, making it harder for them to justify their high prices for advertising. Cable channels are spending more on original shows, which bring in new viewers and dampen their appetites for buying repeats of broadcast shows.

For the networks, the crisis is twofold: cultural and financial. For viewers, the result is more low-cost reality shows, prime-time talk and news programs and sports from the institutions that once made “Hill Street Blues,” “All in the Family” and “Cheers.”

via Broadcast Networks Battling Uphill for Profit and Audience – NYTimes.com.

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