In the digital media convergence concepts of particpatory culture, bottom up media, microblogging, and digital self, this is an interesting article that talks about the phenomenon where people tweet on twitter in the voice and persona of characters from the popular AMC TV show called MadMen.
So who are @PeggyOlson, @BettyDraper and @Roger_Sterling? Together, the characters from the halcyon days have more than 24,000 followers on the microblog and have written nearly 3,000 tweets, as posts on Twitter are called.
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