Behind the Twitter Mad-ness – WSJ.com

Mad Men
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In the digital media convergence concepts of particpatory culture, bottom up media, microblogging, and digital self, this is an interesting article that talks about the phenomenon where people tweet on twitter in the voice and persona of characters from the popular AMC TV show called MadMen.

The people behind three of the most mysterious Twitter accounts, those themed after the AMC television show “Mad Men,” have kept their identities a secret—until now.

So who are @PeggyOlson, @BettyDraper and @Roger_Sterling? Together, the characters from the halcyon days have more than 24,000 followers on the microblog and have written nearly 3,000 tweets, as posts on Twitter are called.

via Behind the Twitter Mad-ness – WSJ.com.

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