What Convergence? TV’s Hesitant March to the Net – NYTimes.com

A potentially convergent interface

One possible mode of convergence

This is an interesting article that talks about the ways in which television makers may be trying to slow the ‘progress’ of convergence, citing consumer reluctance to surf on their TVs. I say, bring it on.

But perhaps the most surprising thing is not how long it is taking to get the Internet on TV but that, to some degree, that slow pace is deliberate. Television manufacturers simply do not seem to want it.

Sony’s stance is that consumers don’t want an Internet-like experience with their TVs, and we’re really not focused on bringing anything other than Internet video or widgets to our sets right now,” said Greg Belloni, a spokesman for Sony. Widgets is an industry term for narrow channels of Internet programming like YouTube.

Ditto for Sharp Electronics. “I don’t think that consumers are yet ready to access all content on the Internet on the TV,” said Bob Scaglione, senior vice president for marketing at the Sharp Electronics Marketing Company of America.

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